We are always developing the everydayhero platform to help your organisation with innovative new features. Check back here for regular updates.
Monday, 12 June 2017.
Adding Campaign Logos to your landing page
Everydayhero have recently launched our new look charity landing pages for pro subscribers in Ireland.
Everydayhero had noticed from their own data, and feedback from charities that the conversion rate from the landing page to potential fundraisers wasn’t performing as it should. We believed that making landing pages more attractive through the introduction of adding a campaign logo that looks great on both desktop and mobile.
With a campaign logo, landing pages have been converting 34% of visitors to click the ‘Start Fundraising’ button. Without a landing page, only 19% of visitors click ‘Start Fundraising’.
This is a significant increase – over 78% more conversions when customers add a campaign logo to their landing page. This tells us, and you, that adding a campaign logo to your landing page will see your results improve significantly.
Wednesday, 7 June 2017.
Adding an offline donation through NFP
everydayhero now offers the ability to add offline donations through NFP.
To add an offline donation, you need to navigate to the fundraiser’s section of NFP and then search for the fundraiser who would like to have an offline donation attributed to them. When the user then clicks on a fundraiser from the search, the selected Fundraiser is loaded up and the option to Add and Offline Donation is visible if the organisation is authorised. Clicking on Add Offline Donation exposes the donation form.
The user enters in the details for the Offline Donation. Note that only the Amount is a mandatory field. When the user clicks on the Add button – assuming the data entered is valid, they are returned to the Selected Fundraiser page and the Offline Donation added is displayed.
To learn more about everydayhero’s ability to add offline donations, contact us or ask your account manager for more info.
Wednesday, 24 May 2017.
Introducing FitBit Integration
everydayhero now offers integration with market leader Fitbit. Strava and MapMyFitness are both smartphone apps which utilise GPS technology to allow users to track and analyse various aspects of their activity, from distance and speed travelled through to calories burned and continuous heart rateFitbit is a wearable device that tracks the number of steps you take each day, much like a pedometer, while also monitoring your heart rate and sleep patterns. Fitbit offers the most seamless integration for charities because it runs continuously in the background – once synced with your fundraising page it refreshes and updates the data every hour.
Additionally, if you want the global fitness goal and Fitbit integration displayed by default in your branded campaign, just ask our professional services team, they will activate it free of charge.
Every step of your supporters’ training journey offers more opportunities to engage and fundraise, so actively remind them to post their training activity on their supporter page and be acknowledged for the hard yards they’re putting in behind the scenes.
To learn more about everydayhero’s new Fitbit integration and how to enable fitness tracking for your next event, contact us or ask your account manager for more info.
Wednesday, 3 May 2017.
We know when it comes to your donors, the most frequent interaction is through your donation forms themselves and with an ever growing usage of mobile devices it is important to be able to intelligently assist both your fundraisers and supporters through mobile design.
With that in mind we have now launched the new everydayhero donation form which is rolling out to all of your current and future campaigns.
– Streamlined form to remove any mental roadblocks for donors
– Donation form is smaller, simpler and more dynamic
– We’ve made it quicker to donate – easy to fill out form
– New donation thank you page, making donors feel good about their support to your cause
– We will shortly be releasing tools for Pro subscribers to adjust donation amounts and make visual changes
Tuesday, 14 February 2017.
Microsite Template Improvements
We’ve heard your feedback loud and clear, we want to empower you to be able to create an incredible looking microsite. These microsites have been redesigned to help you convert more visitors into lifelong donors and fundraisers.
– Redesigned template with deeper banner image which improves use on smart phones
– Better visibility for social sharing
– No trial and error with images on template, displays exactly as you need
– New social and sharing tools to increase virality potential
Why are these changes important?
For starters, it looks amazing on mobile. Your potential fundraisers want to see your campaigns anytime, anywhere – and with the new landing pages you’ll know they’ll be beautifully presented, every time.
It’s also easier to choose images for your landing page which really pop and gain the attention they deserve. Finally, we’ve added new widgets to showcase your community of fundraisers who’ve also signed up for your campaign.
What does this mean for my landing pages?
The job of the landing page is to help you acquire as many new fundraisers and donors as possible. The new landing page has been tested with real potential fundraisers and donors to ensure that our improvements are swinging the needle in the right direction. By improving the ‘art’ of your landing page, we also improve the ‘science’. Our A/B split test shows that our new landing page makes a significant improvement to the conversion rates of the page – that is to say more visitors to your page take a valuable action such as click the ‘Start Fundraising’ button or search for a fundraiser to donate to.
In other words, visitors engage more with the page, and therefore, your campaign will likely raise more.
For more information please contact your account manager.
Tuesday, 31 January 2017.
Team Fundraising Functionality
A few months ago we updated the “join a team” process to make it faster and easier for friends and colleagues to band together and fundraise for a cause they love.
Once a team is created, others can join the team at any time and their individual fundraising achievements will boost the team fundraising totals. Previously, the system required an “approval” from the team leader, but now it’s all real-time. Team leaders can still manage the membership status of every team member, but the initial process is fast and simple.
To further improve the team join process – we’ve updated the invitation email team leaders use to recruit their teammates. Now the email will automatically list who else is already a member of the team, what the cause is and provide more information about the event.
Each of these additions is designed to improve the open and click through rate on the team invitation emails and ultimately get more people fundraising for your cause.
Friday, 22 December 2016.
Preferred Fitness Unit Options
As of today, campaigns and users can set their preferred units for displaying fitness activities. Some event participant and campaigns prefer to have distance displayed in different units. This is now configurable at a user and campaign level. This is great if you are tracking cycling and running events.
Campaign level options
Campaigns can change the display unit. Selectable units at campaign level are km, miles and steps. This will determine the unit synced fitness activities (Strava and Map My Fitness) and aggregate totals are displayed.
User level options
Users can change the display unit to their own preference. Selectable units at user level are km, miles. User settings take precedence over campaigns settings. This will determine the unit synced fitness activities (Strava and Map My Fitness) and aggregate totals are displayed.
Manual fitness activity
Users can set the unit when they post a manual fitness activity. This unit take precedence over campaign and user settings and is the unit the activity will display in on the page. Aggregate totals are based on the user or the campaign settings.
16th December 2016
A seamless experience from registration to fundraising
Thanks to the brand new integration between everydayhero and Eventbrite, you will be able to enjoy best-in-class registration services with market-leading fundraising technology. It will be easier than ever for your event participants to create their fundraising page as part of the registration process. This seamless transition will allow you to acquire more supporters and to raise more for your cause.
everydayhero and Eventbrite for your events
- Seamless experience from event registration to fundraising page creation.
- Fully mobile responsive fundraising pages with your event branding.
- Clever integrations with fitness apps such as Strava and MapMyFitness to help your supporters post their training to their fundraising page.
- Advanced social sharing functionality to help you acquire more supporters.